VoltCommerce · E-Commerce
Headless storefront replatform
A headless Next.js storefront that lifted conversion 34% and halved page load times.
- Industry
- E-Commerce
- Services
- Next.js Development, Headless CMS, Website Redesign
- Stack
- Next.js · Sanity · Shopify · Vercel
- Timeline
- 5 months
- Region
- United Kingdom
+34%
conversion rate lift
3.8s → 1.1s
LCP improvement
+48%
organic traffic in 6 months
+£1.2M
revenue attributed to speed
01
The challenge
VoltCommerce's theme-based storefront had accreted six years of apps and customizations. Mobile pages took four seconds to render, merchandising changes needed developer time, and SEO was capped by template limitations.
02
The solution
We replatformed to a headless architecture: Shopify remains the commerce engine, Sanity powers content and merchandising, and a Next.js storefront delivers the experience. Merchandisers now compose landing pages and campaigns without engineering tickets.
03
Architecture & engineering
Static-first rendering with on-demand revalidation keeps product pages fresh without sacrificing speed; edge caching serves 92% of requests. A design-token system keeps brand consistency across storefront, campaigns, and emails.
04
The outcome
Core Web Vitals went green across the board, conversion rose 34%, and organic sessions grew 48% in six months as templated category content became fully crawlable and fast.
“The site got faster than our competitors' and our team got faster than our old agency. Both moved the P&L.”
Services used
How we did it
Next.js Development
App Router experts shipping fast, SEO-first Next.js products, storefronts, and sites.
Headless CMS Development
Strapi, Sanity, and Directus builds that give editors power and developers freedom.
Website Redesign
Relaunches that upgrade brand, speed, and conversion — without sacrificing rankings.
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